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SIMON DIFFORD

London Semi-Final, 2015

Simon Difford has been involved in most aspects of the drinks industry from running his own off license and wholesale company to importing spirits and brand creation, but is best known as a drinks writer and publisher. Simon founded CLASS Magazine in 1997, a title that became the leading UK style bar title before he sold it to William Reed Publishing to prepare for the launch of his range of diffordsguide drinks related books in 2001. The best known of these, ‘diffordsguide – Cocktails’, is about to celebrate its 10th edition with 3,000 colour-illustrated recipes and is widely regarded as the authoritative international cocktail publication in print and now also online.